The Book Prada Makes Great Contribution for Prada Brand and Fashion Industry

November 16th, 2009

Prada BookWe have heart the book from Louis Vuitton named Louis Vuitton City Guide 2010, which offers tourists and business travellers an exclusive insight into 40 cities worldwide. Now, the Italian brand Prada enter the book business as well. It just published the book named ‘Prada’ with the idea of making constant invention.

Prada Book

It is really a great fact that the renowned brand is all about luxury and sophistication. This time, cooperated with designers Michael Rock and Sung Joong Kim of New York City design firm 2×4, Miuccia Prada and Patrizio Bertelli finally conceived and edited the Prada book. The 706-page book covers abundant information of fashion, art, architecture, cinema and communications, presenting the 30 years of innovation. No wonder the chief executive officer of Prada Group Bertelli once said,” For Prada, fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which Prada expresses itself.”

Michael Rock explained that the book can be broken up into two separate parts, the Inside and the Outside. Prada’s history, design and producing process, as well as the catalog the Prada handbags and other products the brand has introduced in the years since Miuccia Prada took over the company’s helm are included in the former part. While, The outside part, as the name shows, covers Prada’s various activities in the world of commerce and culture, including the Prada Transformer in South Korea, Prada with celebrities in red carpet, and even descriptions by eBay sellers of the Prada objets they are putting up for auction. Besides, there are also some words expressing the architect Rem Koolhaas who lead the Epicenter flapship’s setting up. 

That is really a book of reviewing the past and expecting the future. The price for that is 100 euros ($150).

You may also like:

Exploring Major Cities with Louis Vuitton City Guide 2010

Prada Fall/Winter 2009 Velvet Jacquard Handbags Collection Leave Much to be Desired

Prada Vela Bag Staged a Comeback in Prada Fall Winter 09 Collection

Prada 2009 New Handbags – The Soul of Vintage and Modern Fashion

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